Registered Investment Advisory (RIA) firm - we offer financial management services, retirement and estate planning and tax strategies.

Serving clients in the Greater Metro Detroit area and across the country from Livonia, Michigan..

Here at White Pine Investment Company, we take the term 'client advocate' to heart. With over 90 years of collective experience, we bring sound value-based principles to our clients' accounts and manage them as if they were our own.

Livonia, MI
Trusted Investment Team with Experience at your Side
Financial Planning Services
Investment Advisors in Livonia, Michigan

We create a comprehensive financial plan which is unique for each client without the pressure of selling high cost products.

We Work Smarter

The best interest of our client. Comprehensive support, trust-based relationships & no-pressure consultations.

serving clients with integrity, honesty, and understanding.

We keep your interests at the forefront of our decision-making at all times. Our expertise and integrity will be the foundation of the relationship we develop together. We will help you withstand the storms and benefit from the calm times of the financial markets. Together, we will help you grow your wealth.

Investment Management in Livonia Michigan

Can White Pine help someone like me?

Our desire is not only to manage your investments but to know who you are as a person. We care about our clients and their families and believe in creating lasting relationships with them. We want to help navigate you through disturbances and ensure that your long-term financial goals are met.

We will take into consideration your age, tolerance for risk, and the current investment landscape. Additionally this plan will allow us to address key considerations that come up throughout your retirement such as: Roth Conversions, Charitable Giving, Estate Planning. We strive to achieve this in a tax efficient manner.

The decision to seek out a Financial Advisor is not easy and the choice of picking the “right team” is even more challenging. The financial services industry has a well-deserved negative reputation due to some bad eggs who simply do not believe in and honor the Fiduciary Standard. A meeting with us can help break down the barriers, cut through the jargon, and provide you with simple and honest answers to your questions.

Our only method of compensation is the annual fee that we charge on a quarterly basis. It is based on a percentage of total assets under management (AUM) and the asset mix of your portfolio, never to exceed 1%. We do not accept compensation for placing our clients in any specific investment product.

Yes. One of the benefits of an individual equity portfolio is the ability to control taxable events more closely than through mutual funds. When we make decisions regarding whether or not to sell a security in your account, we first look at the investment merits of that decision. We then consider the tax consequences of selling a security. For example, the majority of our investment holdings are held for more than 12 months, thereby subjecting them to a more favorable capital gains tax rather than an ordinary income tax.

All of our clients’ assets are held at Charles Schwab & Co., Inc.  It is important for your assets to be held by an independent third party with the proper insurances and protections as an added layer of security.

No, we charge no other fees. And Charles Schwab no longer charges a transaction fee when securities are bought or sold. There are some mutual funds that still charge a transaction fee within the $25-49 range.

is the meaningful relationships we share with our clients

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Relationships take time. With each direct answer, with each follow-through, and with each connection, trust is built.

Company Brochure

From knowing where you are when we first meet to figuring out where you would like to go, honest, open, and clear communication is vital to our relationship.