Who We Are

Our Mission is to: Listen to our clients, learn their financial goals, and help them achieve them.


 “Each employee at White Pine has a specific skill set, but what we all have in common is a strong desire to serve others before ourselves.”

-Russ King, President

White Pine Investment Company began in 1997 with a vision—to invest client money wisely by using sound investment principles, while maintaining an objective viewpoint. Just as life’s inevitable storms hit each of us at unexpected times, every investor in the securities market experiences storms that cause doubts about his or her financial well-being. Our goal at White Pine is to help you navigate through those disturbances and ensure that your long-term financial goals are met. We strive to build strong relationships based on trust which result in clients’ confidence and of peace of mind. As a Registered Investment Adviser, White Pine Investment Co. has a fiduciary responsibility to act solely in the best interests of its clients. We, however, take that one step further and believe that our responsibility goes beyond the professional to include the personal. Our desire is not only to manage your investments but to know who you are as a person.

J. Russell King


Russ started White Pine Investment Company in 1997 after spending four decades in the investment industry. Russ began as a trainee for Walston & Co. in 1973 and went on to become a senior vice president at Morgan Stanley. His success has been built on strong client relationships. He has a proven track record of investments based on taking a stance often opposed to popular opinion and having the perseverance to allow those investments to unfold over time.

Russ earned a BA in business administration at Michigan State University. He also attended a graduate program at the Wharton Business School and has completed the Master Gardener program.

Russ’ family includes his daughters Melissa and Amanda as well as their husbands and five children. When he isn’t spending as much time as he can with his grandkids, he is usually participating at Northridge Church in Plymouth, gardening, golfing, and supporting ministries in the city of Detroit.

Anthony J. DiGiovanni, CFA®

Chief Investment Officer

Tony took on the role of chief investment officer at White Pine in 2012. He has worked in the investment industry since 1989. Prior to joining White Pine, he was the chief equity strategist and lead portfolio manager at Exchange Capital Management. There he learned the importance of constructing a portfolio that balances long-term financial goals with the risk tolerance of each individual client.

Tony earned a BBA and MBA with high distinction from the Ross School of Business at the University of Michigan. He earned his CFA charter in 1995 and is a member of the CFA Society of Detroit. Tony chairs the endowment committee for the Rotary Club of Ann Arbor and is a trustee for the city of Ann Arbor’s pension fund.

Tony and his wife Laura live in Ann Arbor, Michigan and are the proud parents of six children; two of whom have graduated from college (one from Michigan and one from Michigan State). He spends his free time watching his kids play water polo, row in crew, race in swim meets, and perform in school plays. He enjoys playing hockey, poker, and golf.


Amy Lauzon

Client Relationship Assistant

Though new to working at White Pine, Amy has a long history with Russ and the company as she met and befriended Russ’s daughter Melissa in 1992 while earning a BA in Finance at Alma College. Amy referred both her parents and her husband’s parents as clients, soon following with her husband after realizing they didn’t have the time to manage their own investments. Amy has been busy wearing many hats for the past 25 years as an accounting software consultant, full-time mom, avid school volunteer, administrative assistant, and soccer coach.

In 2017, Russ approached Amy with the idea of becoming Debbie’s replacement upon her retirement after first having the opportunity to work side-by-side with her for over a year. Amy was thrilled with the thought of joining a company that already felt like family, and she hopes to provide clients with the same outstanding level of service her family has received for the past twenty years.

Amy and her husband Mark live in Livonia with their two children, Emily and Josh. She enjoys skiing, participating in her neighborhood book club, and cheering on her kids at cross-country and track meets.

William J. Johnson CFP®

Business Development Officer

Will is White Pine Investment Company’s new Business Development Officer. He brings 15 years of experience to the position and has most recently worked as Vice President – Financial Consultant for Charles Schwab where he partnered with High Net Worth families to assist with various aspects of financial planning including Retirement Planning, Investment Management, Charitable Giving & Estate, and Trustee Services. Will chose to join White Pine due to his desire to be part of a team focused on developing strong personal relationships with their clients and helping them link their financial goals to their personal hopes and dreams.

Will has a B.B.A. in Finance from Eastern Michigan University as well as a Certified Financial Planner designation (CFP). As a CFP he is accredited to work with clients to develop and maintain a comprehensive Retirement and Investment Plan.

He and his wife Sarah live in South Lyon with their two daughters Payton and Avery. They are actively involved at Oak Pointe Church where they lead a small Bible study as well as at a variety of nonprofits including Central Detroit Christian, Life Remodeled, United Cerebral Palsy, and Hospitality House. When Will isn’t attending his daughters’ many activities, he enjoys golfing and spending as much time as possible on the lake enjoying Michigan summers!